Batman and Flash Gordon? According to What’s On Netflix, Netflix’s movie supply has dropped by 35% since 2015.
If you’ve been a Netflix subscriber for a while, you may have noticed a depletion of cinema supply. While movies regularly disappear from the platform’s ranks, this trend is confirmed by What’s On Netflix. The American media have scrutinized the American catalog of the firm, between 2015 and 2022. The observation is clear: decrease of 35% over 7 years.
In May 2015, in the United States, 4,751 films were offered.. In May 2022, only 3,016. It must be said that the interest of the spectators is, without a doubt, more focused on serial productions.
If Netflix makes it a point of honor to produce home movies, often with phenomenal success, iconic 7th art licenses are becoming increasingly rare. According What’s on Netflix? taken up by our colleagues at Presse-citron, if we exclude the original N rouge productions, the results are even more dramatic. The 55% reduction in the catalog is drastic.
It must be remembered, however, that only the American catalog was examined by What’s on Netflix. After a quick tour of JustWatch, we discovered that the report is not glorious in France either. There are only 3,734 movies in all categories. The catalog is quite different from that of the United States, the chronology of the media prevents it from making available films released less than 3 months ago.
Emphasis on original films.
It’s no longer a secret to anyone, Netflix relies heavily on its in-house productions to make money. History proves him right, as they are very often among the most popular films of the moment. Test if one of Netflix’s strike force was needed in the field, red notice racked up 364 million hours of viewing just 28 days after its premiere.
Starring Ryan Reynolds, Dwayne Johnson, and Gal Gadot, the Rawson Marshall Thurber-directed action flick is currently the most-watched movie in the platform’s history, despite fairly mixed reviews.
So Netflix intends to continue its momentum, with a wide-ranging slate of new movies for 2022. Whether audiences will be there remains to be seen. Several projects are particularly promising, starting with the second part ofin knives out by Ryan Johnson.
Following the success of the first film, the platform quickly picked up the project on his behalf. An opportunity for Cluedo moviegoers to find Daniel Craig in the shoes of Benoit Blanc.
Also remember that Netflix has partnered with Sony to add all the movies from their stable to their catalogue. Currently, you can find Marvel feature films like spider-man: homecoming, Venom or the first Sam Raimi trilogy. In the United States, subscribers will be able to discover no way home Y Unexplored a few months after its theatrical release.
In France, the revised media timeline allows Netflix to add them to its offer 15 months after its exploitation in the cinema. In theory, Netflix will therefore have the opportunity to add certain acquisitions to its offer more quickly, allowing it to increase the ranks of its platform with productions aimed at moviegoers instead of voracious series.
Piracy still happens
At a time when platforms are taking market share, the cinematographic offer has never been so fragmented. A situation that could greatly favor illegal downloading, which does not stop. According to an audit by Sandvine, in 2022 BitTorrent traffic has increased after years of stagnation. In 2022, the traffic is the ninth in the global Internet scale.